Auburn University, September 15, 2025

News Summary

Auburn University senior Mallory Holland has been crowned Miss Homecoming 2025 during a thrilling halftime celebration at a football game. With over 80,000 in attendance, the title was awarded by Alabama Governor Kay Ivey and Auburn President Christopher B. Roberts. Holland was selected among several candidates through a ranked-choice voting system, putting an emphasis on student leadership and community. Her campaign, ‘Home with Holland,’ focused on fostering a sense of belonging for students on campus.

Auburn

Auburn University senior Mallory Holland has been crowned Miss Homecoming 2025 during an electrifying halftime celebration at the football game against South Alabama. The prestigious title was presented to her by Alabama Governor Kay Ivey and Auburn President Christopher B. Roberts in front of a crowd exceeding 80,000 attendees, all part of the Auburn Family.

Holland, who hails from Huntsville, Alabama, was chosen as Miss Homecoming after a competitive voting process involving her fellow students. Other candidates for the title included Abby Grace Stevens from Chicago, Ashley May from Bucks County, Pennsylvania, Julia Wright from Hoover, and Kaylee Laplante from Oxford. The voting took place on Friday, September 12, from 7 a.m. to 3 p.m., with results reflecting the popular selection among the student body.

The Miss Homecoming title holds significance at Auburn, as it recognizes student leadership, service, and school spirit. For the first time, the winner was determined through a ranked-choice voting system, implemented recently by the Student Government Association in October 2024. Under this system, a candidate must secure more than 50% of first-choice votes to win, with subsequent votes being redistributed as necessary.

Holland, currently pursuing a degree in industrial and systems engineering, is deeply involved in various campus organizations. Her leadership roles have included serving as the director of Auburn Rings in the Student Government Association and as vice president of events for Alpha Gamma Delta. Additionally, she has taken on responsibilities as the campaign manager for Miss Auburn.

Her campaign, titled “Home with Holland,” emphasizes creating a strong sense of belonging for Auburn students, focusing on themes of design, structure, and community. The buzz leading up to the announcement was amplified during the Miss Homecoming announcement week, which featured events such as the Miss Homecoming Kickoff at Cater Hall, where candidates articulated their platforms.

The crowning event was made special as Holland was escorted onto Pat Dye Field by her father, John Holland, adding a personal touch to the ceremonial occasion. The overwhelming support from students and alumni at the game underscored the commitment of the Auburn community to honor exemplary student leaders.

Overall, the Miss Homecoming title represents more than just a recognitional accolade; it is a celebration of the values of leadership, involvement, and the supportive environment that Auburn University prides itself on.

FAQ

Who was crowned Miss Homecoming 2025 at Auburn University?

Mallory Holland, a senior from Huntsville, was crowned Miss Homecoming 2025 during halftime of the game against South Alabama.

How was the winner of Miss Homecoming 2025 determined?

The title was determined by student votes through a ranked-choice voting system, which allows a candidate to win by obtaining more than 50% of the first-choice votes.

What was the platform of Mallory Holland’s campaign?

Her campaign, titled “Home with Holland,” focused on fostering a sense of belonging for Auburn students, emphasizing design, structure, and community.

When did the voting for Miss Homecoming take place?

Voting occurred on Friday, September 12, from 7 a.m. to 3 p.m.

What kind of community attendance did the crowning event have?

The crowning ceremony was attended by over 80,000 members of the Auburn Family who cheered for Holland and the other candidates.

Key Features of Miss Homecoming 2025

Feature Details
Crowned Title Mallory Holland
Voting System Ranked-choice voting
Campaign Title Home with Holland
Event Attendance Over 80,000
Other Candidates 4 candidates
Field Location Pat Dye Field

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