Decatur, Alabama, October 8, 2025
News Summary
The Decatur City Council has approved a substantial economic package to host the Rock the South music festival at The Fields at Decatur. Scheduled for June 2026, the city will invest around $1 million annually for five years. The festival is expected to attract approximately 30,000 guests, significantly boosting local tourism and the economy. A star-studded lineup will perform, and investments in public safety and community support are also planned, ensuring a positive impact on the Decatur community.
Decatur, Alabama – The Decatur City Council has approved a significant economic package aimed at bringing the vibrant Rock the South music festival to The Fields at Decatur, scheduled for June 11-13, 2026. This decision marks a new chapter for the popular festival as it relocates from its previous venue in Cullman, where it has successfully generated over $150 million in economic impact over its 15-year history.
As part of its commitment, the city of Decatur will invest approximately $1 million annually for five years to host this major event. The city anticipates that the festival will yield millions in visitor spending, create numerous jobs, and significantly enhance tourism. In return for its investment, Decatur is set to collect half of the parking revenues, a 10% fee from camping spaces, and a $50,000 annual payment allocated for necessary infrastructure upgrades.
The festival is projected to attract around 30,000 guests, with an impressive 85-90% of attendees expected to come from outside the county. This influx of visitors is likely to boost local businesses and promote tourism in the area, delivering lasting economic benefits that go well beyond the festival weekend.
Festival Highlights and Features
Rock the South 2026 is set to feature a star-studded lineup including major artists like Jason Aldean, Riley Green, and Zach Top, along with a variety of other country music performers. Additionally, a new stage titled The Raised Rowdy Stage will be introduced to enhance the audience experience.
The Fields at Decatur boasts over 150 usable acres, thoughtfully designed to prioritize comfort and enjoyment for attendees, complete with improved campgrounds and VIP areas. Mayor Tab Bowling highlighted that the festival is poised to bring both energy and economic benefits to the local community and businesses alike.
Community Impact and Public Safety
Peachtree Entertainment’s CEO emphasized the festival’s dedication to celebrating Southern roots and community spirit. Furthermore, the event will support selected charities from both Decatur and Cullman, reinforcing its commitment to social responsibility.
Local officials are already preparing for significant investments in public safety to ensure a smooth experience for the anticipated large crowd. As excitement builds for the upcoming festival, fans are encouraged to register for updates and gain access to presale tickets via RockTheSouth.com, where an exclusive rendering video of The Fields is available.
Conclusion
The approval of the economic package for Rock the South represents a strategic effort by Decatur’s city council to capitalize on the festival’s potential for economic growth, community engagement, and tourism enhancement, making it a key event for the region in 2026 and beyond.
FAQ Section
What is the Rock the South music festival?
The Rock the South music festival is a country music event that will take place at The Fields at Decatur in June 2026.
When is the festival scheduled?
The festival is scheduled for June 11-13, 2026.
How much is the City of Decatur investing in the festival?
The City of Decatur will invest approximately $1 million annually over 5 years to host the festival.
What is the expected economic impact of the festival?
The expected economic impact includes millions in visitor spending, job creation, and increased tourism in the local area.
How many guests are expected at the festival?
The festival is expected to attract around 30,000 guests with 85-90% coming from outside the county.
Key Features of Rock the South Festival
| Feature | Details |
|---|---|
| Location | The Fields at Decatur |
| Dates | June 11-13, 2026 |
| City Investment | $1 million annually for 5 years |
| Expected Attendance | 30,000 guests |
| Artists | Jason Aldean, Riley Green, Zach Top, and others |
| Annual Infrastructure Payment | $50,000 |
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Author: STAFF HERE HUNTSVILLE WRITER
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