Auburn University, September 15, 2025
News Summary
Auburn University senior Mallory Holland has been crowned Miss Homecoming 2025 during a thrilling halftime celebration at a football game. With over 80,000 in attendance, the title was awarded by Alabama Governor Kay Ivey and Auburn President Christopher B. Roberts. Holland was selected among several candidates through a ranked-choice voting system, putting an emphasis on student leadership and community. Her campaign, ‘Home with Holland,’ focused on fostering a sense of belonging for students on campus.
Auburn
Auburn University senior Mallory Holland has been crowned Miss Homecoming 2025 during an electrifying halftime celebration at the football game against South Alabama. The prestigious title was presented to her by Alabama Governor Kay Ivey and Auburn President Christopher B. Roberts in front of a crowd exceeding 80,000 attendees, all part of the Auburn Family.
Holland, who hails from Huntsville, Alabama, was chosen as Miss Homecoming after a competitive voting process involving her fellow students. Other candidates for the title included Abby Grace Stevens from Chicago, Ashley May from Bucks County, Pennsylvania, Julia Wright from Hoover, and Kaylee Laplante from Oxford. The voting took place on Friday, September 12, from 7 a.m. to 3 p.m., with results reflecting the popular selection among the student body.
The Miss Homecoming title holds significance at Auburn, as it recognizes student leadership, service, and school spirit. For the first time, the winner was determined through a ranked-choice voting system, implemented recently by the Student Government Association in October 2024. Under this system, a candidate must secure more than 50% of first-choice votes to win, with subsequent votes being redistributed as necessary.
Holland, currently pursuing a degree in industrial and systems engineering, is deeply involved in various campus organizations. Her leadership roles have included serving as the director of Auburn Rings in the Student Government Association and as vice president of events for Alpha Gamma Delta. Additionally, she has taken on responsibilities as the campaign manager for Miss Auburn.
Her campaign, titled “Home with Holland,” emphasizes creating a strong sense of belonging for Auburn students, focusing on themes of design, structure, and community. The buzz leading up to the announcement was amplified during the Miss Homecoming announcement week, which featured events such as the Miss Homecoming Kickoff at Cater Hall, where candidates articulated their platforms.
The crowning event was made special as Holland was escorted onto Pat Dye Field by her father, John Holland, adding a personal touch to the ceremonial occasion. The overwhelming support from students and alumni at the game underscored the commitment of the Auburn community to honor exemplary student leaders.
Overall, the Miss Homecoming title represents more than just a recognitional accolade; it is a celebration of the values of leadership, involvement, and the supportive environment that Auburn University prides itself on.
FAQ
Who was crowned Miss Homecoming 2025 at Auburn University?
Mallory Holland, a senior from Huntsville, was crowned Miss Homecoming 2025 during halftime of the game against South Alabama.
How was the winner of Miss Homecoming 2025 determined?
The title was determined by student votes through a ranked-choice voting system, which allows a candidate to win by obtaining more than 50% of the first-choice votes.
What was the platform of Mallory Holland’s campaign?
Her campaign, titled “Home with Holland,” focused on fostering a sense of belonging for Auburn students, emphasizing design, structure, and community.
When did the voting for Miss Homecoming take place?
Voting occurred on Friday, September 12, from 7 a.m. to 3 p.m.
What kind of community attendance did the crowning event have?
The crowning ceremony was attended by over 80,000 members of the Auburn Family who cheered for Holland and the other candidates.
Key Features of Miss Homecoming 2025
| Feature | Details |
|---|---|
| Crowned Title | Mallory Holland |
| Voting System | Ranked-choice voting |
| Campaign Title | Home with Holland |
| Event Attendance | Over 80,000 |
| Other Candidates | 4 candidates |
| Field Location | Pat Dye Field |
Deeper Dive: News & Info About This Topic
HERE Resources
Alabama Football Begins Spring Practice in Tuscaloosa
New Docuseries Offers Inside Look at Alabama Football
Additional Resources
- Al.com: Huntsville’s Mallory Holland Named Auburn’s 2025 Miss Homecoming
- Wikipedia: Miss Homecoming
- Auburn Tigers: No. 24 Auburn Beats South Alabama on Homecoming
- Google Search: Auburn Homecoming 2025
- The Plainsman: Mallory Holland Crowned Miss Homecoming 2025
- Google Scholar: Auburn University Homecoming

Author: STAFF HERE HUNTSVILLE WRITER
The HUNTSVILLE STAFF WRITER represents the experienced team at HEREHuntsville.com, your go-to source for actionable local news and information in Huntsville, Madison County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Panoply Arts Festival, Rocket City Brewfest, and Huntsville Comic & Pop Culture Expo. Our coverage extends to key organizations like the Huntsville/Madison County Chamber of Commerce and HudsonAlpha Institute for Biotechnology, plus leading businesses in aerospace, defense, and manufacturing that power the local economy such as Boeing, SAIC, and Mazda Toyota Manufacturing. As part of the broader HERE network, including HEREBirmingham.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.


