Huntsville, AL, February 10, 2026
Dr. Ashley Hunt-Poole is rebranding her beverage company Mocktails For Mommy to Hello MAMÁ, expanding its product line in response to evolving consumer preferences. The new brand will offer luxury alcohol-free wine among other products and will be featured on the upcoming reality series ‘Nextville’. This transition highlights the innovative spirit and economic growth in Huntsville, Alabama, showcasing how local entrepreneurs contribute to the community’s dynamic business landscape.
Huntsville, AL – The entrepreneurial spirit of Huntsville continues to flourish, exemplified by local innovators who are not only building successful businesses but also contributing to the community’s dynamic economic landscape. In a significant development for the Huntsville AL business scene, Dr. Ashley Hunt-Poole, a prominent figure and preeclampsia survivor, is embarking on an exciting new chapter with the rebranding of her company, Mocktails For Mommy, into Hello MAMÁ. This strategic evolution underscores the resilience and adaptive nature inherent in many Alabama AL entrepreneurs, particularly as the business prepares for national exposure through an upcoming reality television series.
This rebranding reflects a commitment to growth and an expanded vision, setting the stage for Hello MAMÁ to reach a broader audience. Such initiatives highlight how local determination and strategic business pivots can invigorate the economy, fostering an environment where Huntsville small business ventures can scale and thrive. The ongoing support for entrepreneurial innovation within the city, characterized by accessible resources and a vibrant business ecosystem, plays a crucial role in enabling these success stories.
From Mocktails For Mommy to Hello MAMÁ: A Vision Expanded
Dr. Ashley Hunt-Poole, the founder behind the popular Mocktails For Mommy brand, has announced its transformation into Hello MAMÁ. This rebranding signifies an expansion of the company’s offerings and its reach within the beverage industry. Mocktails For Mommy initially established itself as Alabama’s first and only 100% black and female-owned and self-funded mocktail beverage company. This foundation of independent growth and ownership demonstrates a strong spirit of self-reliance and achievement, characteristic of many successful ventures in the region.
The transition to Hello MAMÁ includes the introduction of new product lines, notably “MAMÁ Wine,” which is described as a luxury alcohol-free wine. The aim is to provide options for elevated living and intentional celebration. This strategic diversification reflects an understanding of evolving consumer preferences and a proactive approach to market expansion, further bolstering Huntsville economic growth through product innovation.
Showcasing Entrepreneurial Resilience on ‘Nextville’
The rebranding of Dr. Hunt-Poole’s company comes as she prepares for a role in ‘Nextville’, an empowering reality series. Premiering on YouTube on March 19, 2026, ‘Nextville’ is designed to showcase the journeys of a diverse group of ambitious women as they launch, pivot, and scale their businesses. The series aims to provide insights into modern entrepreneurship, covering the realities of building businesses from grassroots efforts to becoming community leaders. Huntsville, Alabama, serves as a backdrop for some of these entrepreneurial narratives.
Dr. Hunt-Poole’s participation in ‘Nextville’ offers a platform to highlight the dedication and strategic thinking required to navigate the challenges of the business world. Her story, as a preeclampsia survivor who founded a pioneering beverage company, exemplifies personal achievement and the drive that fuels many Alabama AL entrepreneurs.
A Growing Portfolio: Beyond Mocktails
The Hello MAMÁ brand is expanding its product portfolio significantly. In addition to “MAMÁ Wine,” the new range includes various non-alcoholic options such as Flamingo Zero Proof Cocktail, MAMÁ SPARKLING WATER, MAMÁ LUXE, MAMÁ Fine Effervescence, and MAMÁ Mockology Syrups. Beyond beverages, the brand is also venturing into other categories with offerings like MAMÁ Pantry, MAMÁ TushGuard, MAMÁ BEAUTY, MAMÁ WEAR, and MAMÁ Maison. This broad expansion into lifestyle products showcases an ambitious growth strategy and a commitment to creating a comprehensive brand for consumers.
Such diversification not only creates new market opportunities but also contributes to the local economy by fostering innovation and potentially creating jobs within the Huntsville AL business sector. The ability of local businesses to innovate and adapt to market demands is a key driver of sustained economic vitality.
Huntsville’s Supportive Ecosystem for Small Business
Huntsville has earned recognition as a burgeoning center for innovation and entrepreneurship, providing a fertile ground for businesses like Hello MAMÁ to flourish. The city offers a robust support system for small businesses and startups, which includes various incubators, accelerators, and development centers. Institutions such as the Invention to Innovation Center (I2C) and the Small Business Development Center (SBDC) at the University of Alabama in Huntsville provide critical resources, mentorship, and training to entrepreneurs.
Programs like gener8tor’s gBETA Huntsville and Spark Huntsville further contribute to nurturing early-stage companies, demonstrating a community-wide effort to facilitate business growth. This supportive environment, coupled with a focus on reducing bureaucratic hurdles, enables Huntsville small business owners to concentrate on innovation and expansion, which are vital for continued Huntsville economic growth and job creation.
Conclusion: A Toast to Local Innovation and Economic Vitality
The rebranding of Mocktails For Mommy to Hello MAMÁ by Dr. Ashley Hunt-Poole represents more than just a name change; it symbolizes a forward-thinking approach to business development and a commitment to meeting diverse consumer needs. This local success story, driven by entrepreneurial vision and personal triumph, adds another chapter to Huntsville’s reputation as a hub for innovation and economic dynamism. As Hello MAMÁ expands its product lines and gains national recognition through ‘Nextville’, it highlights the significant impact that dedicated Alabama AL entrepreneurs have on job creation, market diversification, and overall prosperity. Supporting these local businesses is crucial for sustaining Huntsville’s vibrant economy and ensuring a prosperous future for all its residents.
Frequently Asked Questions
What is Dr. Ashley Hunt-Poole’s company rebranding to?
Dr. Ashley Hunt-Poole’s company, Mocktails For Mommy, is rebranding to Hello MAMÁ.
What is Dr. Ashley Hunt-Poole’s background?
Dr. Ashley Hunt-Poole is the founder and CEO of her company and is also a preeclampsia survivor.
What type of business was Mocktails For Mommy?
Mocktails For Mommy was Alabama’s first and only 100% black and female-owned and self-funded mocktail beverage company.
What new products are being introduced under the Hello MAMÁ brand?
Under the Hello MAMÁ brand, new products include ‘MAMÁ Wine,’ described as a luxury alcohol-free wine, along with Flamingo Zero Proof Cocktail, MAMÁ SPARKLING WATER, MAMÁ LUXE, MAMÁ Fine Effervescence, MAMÁ Mockology Syrups, MAMÁ Pantry, MAMÁ TushGuard, MAMÁ BEAUTY, MAMÁ WEAR, and MAMÁ Maison.
What is ‘Nextville’ and Dr. Hunt-Poole’s involvement?
‘Nextville’ is an empowering reality series following a diverse group of ambitious women launching, pivoting, and scaling their businesses, premiering on YouTube on March 19, 2026. Dr. Ashley Hunt-Poole is part of the cast.
What is the entrepreneurial climate like in Huntsville, AL?
Huntsville, AL, is a burgeoning center of innovation and entrepreneurship with a strong ecosystem supporting small businesses and startups through resources like the Invention to Innovation Center, the Small Business Development Center at UAH, BizTech, gener8tor programs, and the Huntsville Entrepreneurs & Innovator Network.
Key Features of Hello MAMÁ and Its Context
| Feature | Description |
|---|---|
| Previous Brand Name | Mocktails For Mommy |
| New Brand Name | Hello MAMÁ |
| Founder/CEO | Dr. Ashley Hunt-Poole |
| Founder’s Personal Story | Preeclampsia Survivor |
| Original Business Distinction | Alabama’s first and only 100% black and female-owned and self-funded mocktail beverage company. |
| New Product Categories | Luxury alcohol-free wine (‘MAMÁ Wine’), zero-proof cocktails, sparkling water, syrups, pantry items, beauty products, apparel, and home goods. |
| Reality TV Involvement | Part of the cast of ‘Nextville’, an empowering reality series premiering on YouTube on March 19, 2026. |
| Huntsville’s Business Environment | A burgeoning center of innovation and entrepreneurship, with strong support for small businesses and startups. |
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Author: STAFF HERE HUNTSVILLE WRITER
The HUNTSVILLE STAFF WRITER represents the experienced team at HEREHuntsville.com, your go-to source for actionable local news and information in Huntsville, Madison County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Panoply Arts Festival, Rocket City Brewfest, and Huntsville Comic & Pop Culture Expo. Our coverage extends to key organizations like the Huntsville/Madison County Chamber of Commerce and HudsonAlpha Institute for Biotechnology, plus leading businesses in aerospace, defense, and manufacturing that power the local economy such as Boeing, SAIC, and Mazda Toyota Manufacturing. As part of the broader HERE network, including HEREBirmingham.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
