Huntsville, February 20, 2026
West Shore Home, a leading home remodeling company, is set to establish its second location in Alabama, this time in Huntsville. This expansion reflects the city’s vibrant economic growth and appeal to new businesses. Huntsville’s thriving job market and housing sector make it an attractive destination for entrepreneurs. With specialized renovation services, West Shore Home aims to cater to the demands of the growing community, contributing to local employment and providing quick home improvement solutions.
Huntsville
Huntsville’s Home Improvement Market Expands as West Shore Home Establishes Presence
The dynamic economic landscape of Huntsville, Alabama, continues to attract new businesses, reinforcing the city’s reputation as a hub for innovation and growth. A recent significant development sees West Shore Home, a nationally recognized home remodeling company, establishing operations in the city, marking its second location in Alabama. This expansion underscores Huntsville’s appeal to entrepreneurial ventures seeking fertile ground for investment and service to a growing community.
Huntsville’s sustained economic vitality, characterized by robust job creation and a thriving housing market, provides an attractive environment for businesses. The city’s strategic focus on fostering an ecosystem that encourages entrepreneurial spirit and responsible development has created a welcoming atmosphere for new enterprises. This intentional approach, rather than burdensome regulation, allows businesses like West Shore Home to offer specialized services, enhancing consumer choice and contributing to local employment.
West Shore Home Joins Huntsville’s Growing Business Community
West Shore Home, recognized as one of the fastest-growing home remodeling companies Nationwide, is set to open in Huntsville, Alabama, in early March. The company specializes in comprehensive home renovation services, including bathroom, window, door, and flooring replacement. This expansion represents West Shore Home’s second presence in Alabama, following its establishment in Birmingham.
The company’s approach to home improvement emphasizes speed and convenience, with many projects designed for completion in just a few days, and some in as little as one day. West Shore Home distinguishes itself by employing its own trained installers, rather than relying on subcontractors, aiming to ensure consistent quality from project initiation to completion. The company also utilizes proprietary technology, including optical measurement systems, AI-powered scheduling, and digital design applications, to streamline the remodeling process. Homeowners can benefit from free design consultations and various financing options. West Shore Home also provides a limited lifetime workmanship warranty on its products, with specific coverage for plumbing and cartridges for one year and labor on service calls for three years.
Huntsville’s Economic Resilience and Opportunity
Huntsville continues to garner national recognition for its exceptional economic performance. In 2026, the city achieved the No. 2 position in the Milken Institute’s Best-Performing Cities Index. Additionally, a 2026 report by CardRates.com ranked Huntsville as the No. 1 city Nationwide in financial resilience. The city’s impressive growth trajectory includes being among America’s top 20 fastest-growing cities, having added 34,000 residents over the past five years. From 2019 to 2020, Huntsville’s population experienced a growth rate of over 2%, marking one of the highest rates Nationwide. The Huntsville metro area’s Gross Domestic Product (GDP) increased by 6.0 percent to reach $36.1 billion in 2023, contributing 14.7 percent of the State’s total GDP. Forecasts indicate a continued GDP growth of 2.8 percent and a nonfarm employment increase of 2.1 percent for the metro area in 2025.
This economic vigor is deeply rooted in strong job creation, particularly within the aerospace, defense, and technology sectors. Huntsville’s unemployment rate has remained low, at approximately 2.4 percent recently, reflecting a healthy job market. The city’s attractiveness to businesses is further enhanced by its affordability, with the cost of doing business being 12% lower than the national average.
A Dynamic Housing Market and Renovation Boom
Huntsville’s housing market is experiencing a period of significant activity, characterized by high demand and ongoing development. The market is described as somewhat competitive, with home prices in January 2026 showing a 2.4% increase compared to the previous year, reaching a median price of $333,000. The median sale price around $324,000 remains below the national average but is on an upward trend. The U.S. Department of Housing and Urban Development (HUD) has characterized the Huntsville-area sales market as “tight,” indicating a smaller inventory of available homes.
The city has witnessed robust residential construction, with nearly 5,000 new housing units becoming available in 2025. Single-family home construction is gaining momentum, evidenced by the approval of 1,892 single-family lots in 2025, the highest number since 2007. Beyond new builds, existing homeowners are actively reinvesting in their properties. Huntsville saw a 6.4% increase in residential additions and alterations in 2025, with renovation activity expanding into new neighborhoods beyond traditional areas, a strong indicator of neighborhood reinvestment and value maintenance. This local trend aligns with the broader State-level growth in the remodeling industry, which has seen an average annual increase of 1.3% from 2020 to 2025.
The Foundation of a Pro-Business Environment
Huntsville’s success is built upon a foundation of pro-business governance and strategic urban planning. The city’s economic development strategy prioritizes job creation, housing affordability, and public investment in quality-of-life assets, leading to the creation of 68,000 new jobs across various sectors and a more diversified and resilient economy. Initiatives supporting small businesses and entrepreneurs are abundant, with numerous local business support programs, incubators, and accelerators fostering a vibrant entrepreneurial ecosystem.
Significant private and public investments continue to shape Huntsville’s economic landscape. Recent announcements include Eli Lilly’s development agreement for a 750,000 sq. ft. facility with an investment of not less than $4.2 billion, projected to hire not less than 449 full-time employees. Toyota Alabama is investing $282 million to expand its Huntsville plant, creating 350 new jobs. Raytheon’s $115-million expansion of its Redstone Missile Integration Facility is expected to be completed in 2025, adding 185 new jobs. Furthermore, the relocation of the U.S. Space Command headquarters to Redstone Arsenal is anticipated to generate nearly 4,700 jobs over five years.
Sustaining Growth Through Innovation and Community
The entry of West Shore Home into Huntsville signifies a continued belief in the city’s robust economic trajectory and its ability to support diverse industries. Huntsville’s ongoing dedication to fostering innovation, supporting small businesses, and maintaining a welcoming environment for private investment is crucial for sustained economic growth. As the city evolves, the spirit of entrepreneurial resilience and community engagement will remain central to its success. Residents and local businesses are encouraged to continue supporting the local economy and engaging in initiatives that contribute to Huntsville’s bright future.
Frequently Asked Questions
- What services does West Shore Home offer in Huntsville, AL?
- West Shore Home specializes in comprehensive home renovation services, including bathroom, window, door, and flooring replacement.
- How quickly can West Shore Home complete remodeling projects?
- Many projects are designed for completion in just a few days, with some in as little as one day.
- What is unique about West Shore Home’s installation process?
- West Shore Home uses its own trained, company-employed installers, not subcontractors, aiming to ensure consistent quality.
- Is Huntsville, AL experiencing economic growth?
- Yes, Huntsville is among America’s top 20 fastest-growing cities, having added 34,000 residents over the past five years. It also ranked No. 2 in the Milken Institute’s 2026 Best-Performing Cities Index.
- What is the current state of the housing market in Huntsville, AL?
- The housing market is somewhat competitive, with home prices in January 2026 showing a 2.4% increase compared to the previous year, reaching a median price of $333,000. The market has also been characterized as “tight” by HUD, indicating smaller inventory.
Key Features of West Shore Home’s Entry into Huntsville
| Feature | Description | Scope |
|---|---|---|
| Company Specialization | Bathroom, window, door, and flooring replacement services. | Local |
| Installation Speed | Many projects completed in a few days, some in as little as one day. | Nationwide |
| Installer Type | Company-employed installers (not subcontractors). | Nationwide |
| Technology Integration | Uses proprietary technology including AI-powered scheduling and digital design. | Nationwide |
| Alabama Presence | Huntsville is its second location in Alabama, after Birmingham. | State-level |
| Warranty Offered | Limited lifetime workmanship warranty; specific coverage for plumbing (1 year) and labor (3 years). | Nationwide |